Four County Announces Rebrand to 4C Health
Rochester, Ind. - Four County, a comprehensive behavioral health provider in North Central Indiana, announced today that the company’s name will be changing to 4C Health. Accompanying this name change is associated change in logo and tagline. The rebranding reflects the goals of the company for the future and the changing terrain of behavioral health toward integration.
Four County was named to reflect the four Indiana counties it is designated to serve as a community mental health center: Cass, Miami, Fulton, and Pulaski. Carrie Cadwell, CEO/President, stated “Since 2015, we have grown to serving 14 rural Indiana counties, it was time to start looking at developing a bridge from our history to our current state and ultimately to our future. The change to 4C Health is reflective of the next evolution to ensure we continue to be here for all of our rural communities and move with the changing federal and state landscape for behavioral health.”
Keith Kolb, Four County Board President, had this to say, “Four County has a long history of providing mental health services to our rural area. The evolution of mental health has evolved rapidly over the last 5 years and your provider has evolved with it. Our new name and logo are meant to recognize our history and focus on our future as your community mental health provider. The 4C Health organization looks forward to providing high quality and readily available services and responding to the changing needs of our community.”
“We have referred to Four County as 4C for a very long time, now when we talk about ‘4C’ we will bring to mind the promise of Care that is Compassionate, Collaborative, and Competent,” said Cadwell, “The name and tagline will reflect appreciation for our history, who we are today, and where we are headed in whole person health for those impacted by mental health concerns. I knew we got it right when our board unanimously approved the change.”
Details on the effective date of implementation will be forthcoming. For more information please contact marketing@fourcounty.org.